Expanding our footprint to the Home Counties

Steer establishes it’s Southern region

Steer Automotive Group are pleased to welcome Rainbow Group into the Steer Family, adding additional capacity to further support our UK leading insurer client partners across our growing Steer business.

Rainbow Bodyshop Group successfully established by Andrew Walters and Richard Thorogood operates from six locations, holding sought after manufacturer approvals for Mercedes Benz, BMW, MINI, Lexus and Toyota, whilst being recognised for supporting many of the UK’s leading insurer clients.


“We are expanding out from our recent London acquisition, into Hampshire and Berkshire, as part of our strategic positioning, focusing again on well-established and very successfully operated regional businesses, in addition to geographically increasing the core repair capacity of our day-to-day business. Bringing the Rainbow Group into the Steer family further compliments the breadth of manufacturer approvals for some of the world’s leading vehicle brands.” said Richard Steer, Chief Executive.


Rainbow Group are recognised for establishing a very successful business performance over the last few years, working with many of Steer Group’s insurer client partners and delivering excellent customer service across their six sites.


“I am proud of our continued business performance which has meant that it’s been the perfect time for the team at Rainbow to become part of the Steer family and recognise the next evolution in the business success.” Richard Thorogood said.

Rainbow Group’s well-established operational leadership team are remaining in place and Richard Thorogood will support Steer Automotive Group in a commercial capacity as the business moves forward.