Innocent Driver Enhances Broker Proposition with Launch of New Digitally Enabled Add-on Insurance Products
Accident management specialist Innocent Driver has unveiled an expanded broker proposition that introduces a new suite of digitally enabled insurance add-on products alongside its highly rated claims management service.
The development underpins Innocent Driver’s commitment to the broker market, as the company aims to create more opportunities for its broker partners to add value for clients and strengthen their own propositions. All backed by the trusted service and reliability Innocent Driver is known for across the UK.
Building on six years of success as a trusted claims management provider, the expanded offer includes products that naturally complement the company’s expertise — such as Motor Legal Expenses, Breakdown Cover, and Guaranteed Replacement Vehicle — alongside a broader range of add-ons including Residential Home Emergency, Excess Protection, Family Legal Expenses, Commercial Legal Expenses, and Let Property Home Emergency. All are designed to help brokers deliver comprehensive protection and support across multiple policy types.
All products can be incepted via Innocent Driver’s new digital policy portal, offering a simple, streamlined way for brokers to add value for their clients and generate additional revenue opportunities.
“We’re incredibly proud to be taking this next step in our journey,” said Tony Parris, Managing Director at Innocent Driver.
“Our focus has always been on service, keeping claims costs under control, protecting client experience, and supporting our partners when it matters most.
By expanding our proposition to include a range of digitally enabled add-on products, we’re giving brokers more flexibility, more choice, and more reasons to work with a partner they already know and trust.”
As proud supporters of the British Insurance Brokers’ Association (BIBA), and with an unwavering commitment to delivering excellent service, Innocent Driver continues to build its reputation for reliability and innovation in the motor insurance sector and beyond.
“This launch is part of our ongoing commitment to support brokers with solutions that simplify the claims process and enhance their client relationships,” added Tony. “It’s an exciting new chapter for Innocent Driver as we continue to grow and invest in the broker community.”
